eMarketing Strategies

Successful eMarketing includes these 7 components:

1. Search Engine Optimization (SEO)
We'll fine-tune the keywords in your website text, and observe the rules and policies of different search engines, to maximize the frequency and relevancy of your web content. We'll submit your well-organized and optimized website to search engines and directories all over the world, so that your site can be found by qualified and interested people when they use our keywords to perform an online search.

Each search engine has its own rules and policies, but good keyword research is the first step towards pulling traffic to your website. Smart use of selected keywords in well-written and relevant web content, together with a practical strategy for generating quality inbound links, will help your website achieve impressive results.

2. Search Engine Marketing
If you want to attract potential customers on the web, you should know about the possible results associated with the different types of Internet searches:

1. Organic / Natural Optimization
2. Pay per Click
3. Paid Inclusion

When you search the Internet using a specific term, and your search finds keywords related to your search term, those search results are called Organic or Natural. Anyone who seeks information by generating a search is obviously more interested in the results of their self-directed search than they would be in the results of other kinds of searches.

It's only natural that Organic search results have more influence on a potential client than paid ads (pay-per-click); only 26% of all searchers click on a paid ad. According to a recent survey, even a paid inclusion, such as an article in a newspaper, carries more weight with readers than a pay-per-click ad.

It's clear that information seekers on the Internet consider paid ads to be at least as unwelcome as commercials on TV, and therefore, much less influential and effective than keywords in web content.

3. Lead Generation
How can you acquire quality leads? Persuade members of your target audience to complete web forms and join your opt-in email list. Provide your subscribers with valuable information that they need on a regular basis and reward them for opting-in. Build and maintain a relationship with them, providing informative tips and techniques, and you'll gain influence so that when you promote revenue-generating offers online, they'll trust you and respond.

4. Email Marketing
Be sure to establish a far-reaching relationship with your prospects and clients. Once someone has agreed to join your opt-in emailing list, you're given the privilege of contacting them. They want to hear from you, as long as you continually provide content that they value.

Use customized email marketing with a carefully crafted tagline and design to appeal to your opt-in audience, in your current database of quality leads. These one-way email campaigns are a great tool to generate awareness, brand recognition, and channels for two-way communication with your subscribers. As a result, you build a relationship with your target audience.

5. Optimized Press Releases
This is the best-kept secret in lead generation! An optimized press release can vault you into the top ten results in Yahoo News, Google News, and other news websites across the Internet. Getting your press release on news websites delivers three important advantages to your business:

1. reaches the attention of millions of Internet users
2. generates quality inbound links to your website
3. boosts the search engine visibility of your website

6. Business Blog Site
Blogs have grabbed the attention of the business world because a popular business blog can generate amazing search engine visibility. Even CEOs of Fortune 100 companies are blogging! A business blog is becoming an integral part of business marketing and PR strategies. Good search rankings are priceless for your company's brand value.

7. Social Media Optimization
Social Media Optimization (SMO) is about generating publicity and managing the reputation of your company in online forums and blogs. By monitoring your social media links and posted messages, tracking comments and blog posts that reference your content, you'll obtain feedback on your company and can respond accordingly.

Remember to set up a strategy to communicate with your target audience on a regular basis to provide VALUE constantly. That’s the philosophy for Internet and traditional marketing.

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