Market Research

The market research project that you commission will have specifics that differ from other reports, but here are some common areas that are likely to be covered:

1. Market Definition

• Delineates your target market based on geographical area, demographic groups, consumer characteristics, price level, distribution channels and other criteria. This allows you to target the appropriate market segment and direct your marketing efforts in a more focused manner.

2. Market Positioning

• Discovers how customers perceive and rate your products/services in comparison with other similar products/services in the marketplace in terms of quality, price and other features. You can then decide where you want to position your business in the market and work to project that image.

3. Competitor Analysis

• Identifies which products/services directly or indirectly compete with yours, and who your competitors are
• Provides information on competitors’ offerings and marketing activities

This analysis shows you which ideas and strategies would be effective, how to avoid pitfalls and generate innovative ways to differentiate your business from your competition.

4. Trade Polices, Industry News, Government Regulations

• Provides information on news, developments, policy and regulatory changes that affect your industry, business and products/services

5. Trends affecting your Business

• Identifies global and local market trends that affect your business:
• economic trends (e.g. downturn)
• demographic changes (e.g. aging population)
• consumer behavior (e.g. lifestyle, spending patterns, shopping methods)
• market trends (e.g. environmental shift)

6. Product Research

• Analyzes consumer preferences for features or characteristics of specific products/services
• Provides information on specific demands of buyers in your target markets
• Suggests how to optimize your products/services (e.g. features, price) for your target markets (See Product Research for more details.)

7. Customer Analysis

• Analyzes customer profiles to reveal characteristics of typical customers
• Provides useful information on consumer perceptions and ranking of existing products / services
• Reports findings of customer satisfaction with your products/services
• Assesses market receptivity for new products/services
• Presents information on cultural preferences and barriers in target markets

8. Opportunity Identification

• Assesses the potential of foreign and domestic markets for your business
• Identifies any market niche that your business can fill
• Determines changes in product/service offerings that could increase market share or profit
• Discerns which marketing strategies could increase awareness and sales

Market Intelligence

Customer Database Building
For the business to business sector, SRe studies and analyzes your distribution channel in your local and overseas markets (where applicable). We identify the prospects who would be interested in buying your products or services, and provide you with a database of pre-qualified business leads for you to follow-up.