Glossary
Advanced Graphic design – Flash Animation, artist rendering for visualization
of conceptual ideas, or special enhancements such as combination of images and drawings.
Hit Statistics Reports – Statistics are gathered on your website’s traffic,
including the number of unique visitors, the average number of pages opened per
unique visit, which pages were viewed and when, the geographical location of your
viewers, the type of technology used to access your website, and other useful information
that you can use to evaluate and improve the effectiveness of your website. These
reports are prepared bi-weekly or upon request.
Image Enhancement – Includes resizing, changing resolution, retouching, cropping,
colour and contrast adjustment.
Image Specifications – Images provided by the client for use on website need
to meet certain criteria:
- Format: 300 DPI in resolution and minimum 800 KB in file size and in format of .jpeg,
.tiff, .psd, .eps or .ai
- Content: Images are relevant, appropriate, and match the text content
Keyword Optimization – Implicit modification of web text to help all search
engines find your website, so that your website will appear on the resulting list
when the optimized keywords are keyed in the search box by searcher. As many different
criteria are involved for this feature to work, results vary.
Royalty Free Photographs – Carefully selected high quality digital photographs
with copyright clearance and permission for use, usually required for complex graphic
designs such as web banner. Sometimes there may be conditions attached to permission
for use.
Search Engine Submission – Register your website on popular search engines
such as Google, Yahoo and MSN to be listed in high priority on search result. It
usually takes at least one month to activate after registration. Due to large demand
for services, the ranking cannot be guaranteed. However without this submission
it is very unlikely a new website will be seen by searchers.
Text content – Refers to text content writing /editing. Text supplied by
client needs to meet certain criteria:
- correct spelling and grammar
- no infringement of copyright or intellectual property rights
- projects good company image
- relevant to website contents
- appropriate for public viewing (e.g. no hate or obscene materials)
- of appropriate page length (no need for scrolling). Longer texts will be continued
on following page(s), which count towards the total number of pages for fee calculation
purposes
- reflects professionalism
Web Functions – Also referred to as web-based applications, these are capabilities
on the website that involve programming work. Common examples are web form and web
content management tool (for customer to update assigned areas).