Frequently Asked Questions (FAQ)
Strategic Marketing
1. What's a Marketing Strategy?
To conduct and promote your business successfully, you need a plan that details
the scope and objectives of your business, and how you intend to accomplish those
ends. That's your marketing strategy. It should include the challenges you face
with your limited resources, your competition and operating environment.
2. What information does SRe need from me for a Marketing Strategies study?
Tell us about your business and industry, your target market(s), your biggest marketing
& sales challenge, what you want to achieve as a result of using SRe services and,
of course, your contact information. We’ll ask you to complete a customized questionnaire
for brainstorming purposes before we come up with a project proposal.
3. I’m already marketing through traditional channels. Why do I need eMarketing?
Traditional marketing coupled with eMarketing is a powerful combination for your
business because eMarketing has the advantages of being agile, accessible, interactive,
measurable, reachable and free of time and geographical restrictions. To learn more
about the merits of eMarketing, see eMarketing Strategies.
4. Can you help increase Internet traffic for my website?
Yes. Our experience with Internet marketing and click-thru site traffic shows that
traffic for your website can be increased by using techniques that optimize your
search engine appeal and lead generation prospects.
See eMarketing Strategies for more details.
5. How can a market research study help my business?
Market research can help you identify your market and obtain information about the
products and services that will meet the needs of your customers. Find out more
from our Market Research page.
6. Why should I commission Market Research?
To reduce business risk, you need reliable, objective data to guide your decision
making process. Market research provides you with carefully collected and analyzed
information that can help you determine the best course of action for your business.
7. When do I need to conduct Market Research?
Market research can be used as a proactive measure to help you better understand
customer needs, improve product offerings and marketing strategies, but it's especially
useful in changing situations, such as:
- a new business opportunity requires independent research for validation
- your business is losing market share to competitors, but you're not sure why
- a business issue needs to be addressed, but there's little reliable information
available
- you're experiencing problems with your business partners: suppliers, distributors,
investors
- you are planning to acquire, divest, or merge with other businesses
8. Is Product Research about how to develop a brand new product?
You can improve an existing product or develop a brand new one with
Product Research.
9. How will SRe send me the report?
The final report will be delivered to you by your preferred method: email, FTP transfer,
mail or courier.
10. Do you guarantee results?
We guarantee that our services are performed by professionals who apply their talents
and expertise to your project. SRe also guarantees that your work will be of high quality
and delivered within the agreed time frame, provided that you do your part. We can
touch base with you after the project to review the anticipated marketing results.
However, we cannot guarantee increased sales, market share growth, or any such specific
results. Success depends on a lot of factors, some of which are beyond SRe's control.
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